DJ AB is continuing to expand the global reach of Northern Nigerian music with the release of his latest EP, which dropped on May 1 and is already generating major momentum across streaming platforms and social media. Leading the project is the standout track “Rikici,” a song that has quickly become a viral success, surpassing 2.8 million TikTok views and attracting growing attention from fans worldwide.
The EP has already earned placement on Spotify’s New Music Friday Naija playlist, further cementing DJ AB’s position as one of the most influential voices emerging from the Hausa music scene. Across his catalogue, the artist has accumulated an impressive 404.6 million TikTok views, including more than 83 million generated within the last month alone.
What makes the campaign particularly significant is its ability to bridge Hausa cultural sounds with mainstream Afrobeats audiences. Through short-form video content and organic creator engagement, DJ AB is introducing Northern Nigerian music traditions to listeners far beyond the region.
With a loyal grassroots fanbase and rapidly growing international visibility, DJ AB’s latest release highlights the increasing global demand for diverse African sounds and authentic cultural storytelling through music.
